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Welcome to

SONO Travel Club

The Italian Leading Luxury Club

Enjoy

SONO Travel Club

The most exclusive lifestyle and destination manager
ITALY’S FINEST LUXURY HOSPITALITY

SONO Travel Club is the reference point for exclusive professional operators having Italy as a destination. When it comes to distinctive services and personalization, there must be no compromise: like a compass always showing the magnetic North, everyone at SONO must strive for perfection, all the way. With SONO Travel Club, the most prestigious Italian Leading Luxury Club with dedicated travel designers in several Regions, our business partners, and their guests have access to the widest and most privileged set of selected relationships with hotels, private villas, and service providers to build a fabulous stay in Italy. 

EXCLUSIVE ITALIAN LIFESTYLE

We have long lived how different maybe each of our guest travelers is. That’s why we set sails in the direction of a more up-to-date concept of luxury, turning it into a truly personal lifestyle experience. SONO, born on a very solid heritage and relying on unparalleled exclusive partnerships with luxury hotels and service providers, is crafted to ensure a personal touch and the strictest criteria in choosing the ideal accommodation and in selecting the most discrete, safe, comfortable, and yet functional services. This is for us the most luxurious way to travel: great hotels, private villas, exclusive treats spotless services, but also surprising activities and hard-to-find experiences to get in touch with our lifestyle so that everyone can feel a little bit Italian for a while. 

UNIQUE EXCITING EXPERIENCES

Feel like a Millemiglia veteran driving through Tuscany in a locally made supercar or jump up and down the 7 hills of Rome on a Vespa. Explore art cities of medieval villages or meet sailors preparing for their fishing trips off the small ports of the Cinque Terre or be captivated by the beautiful Portofino. Bedazzled by the light of Sicily and amazed by the Greek Theatre in Taormina. Visit Capri the island of la dolce vita where the inlets disappear into the blue of its crystal-clear waters or fly to Sardinia where the piazza of Porto Cervo comes alive with chatter, laughter, and glitter; but an Italian superyacht will always be an excellent choice for diving into the Mediterranean. And our Piedmont and Umbria countryside’s for truffle hunting: nothing is more enjoyable than following experts and their dogs through the woods, then enjoying this unique specialty next to a fireplace. All of these and many other unique, exciting experiences with SONO TRAVEL CLUB. 

Why

SONO Travel Club

A class of Our Own

SONO TRAVEL CLUB is Italy’s Leading Luxury Club dedicated to those travelers who wish to explore unique, charming, and exciting experiences, enjoy the sunshine by the sea, chill out in a hot tub (with the obligatory glass of spritz), improve your swing on a champion golf course or enjoying some family-fun in the open countryside – the possibilities are endless topped off with an unrivaled organization 

The gold fingerprint logo, a universal symbol of uniqueness, is our way to communicate the craftsmen’s touch in their endeavor to fit over each of our guests in their travel program; while our name, which in Italian means “I am”, represents the mission to understand our guests, their culture, their individual needs, and their preferences, and to contribute our insight of the destinations: we wish our guests first to dream, then to enjoy and finally to look forward to their next occasion to come around our places, together with SONO and our partners. 

SONO TRAVEL CLUB is the luxury brand of Destination Italia Group, Italy’s leading Traveltech – a company listed on the Euronext Growth Milan segment of the Italian Stock Exchange – offering highly personalized and tailor-made services for High Net Worth Individuals (HNWI). SONO TRAVEL CLUB has selected for its prestigious Clients several Premium Partners whose proposals and offers of services and products represent the best and most exclusive Italian quality in refined, exclusive, and informal environments. 

KNOWLEDGE

SONO has a thorough knowledge of Italy; our staff, services and partners can take your clients in every art city and all seaside, mountains, lakes and countryside destinations.

DEDICATION

Our team of travel designers will take care of every need of the clients and offer them a travel experience that truly reflects their passions and their desires.

EXCLUSIVENESS

Thanks to our commercial strength, track record and experts, we can guarantee privileged access to reserved rates, availability, services and the best selection of luxury hotels, private villas and luxury service providers for every need.

Discover

OUR FEATURED PARTNERS

For the most demanding travellers

Our premium partners will provide you with breathtaking getaways, travel and lifestyle experiences, gourmet adventures with the most select products, wellness retreats, and finally luxury accommodation, from beautiful antique properties to sought-after sparkling locations, relaxing in an Italian lifestyle to feel Italian for a while.

Stunning fairy-tale venues surrounded by Lake Maggiore. Legacy of a noble past, Terre Borromeo sites are a unique mix of heritage, art and nature offering exclusive experiences of visit and perfect to arrange private events.

Mastrojanni is one of the most worldwide famous producers of Brunello: its luxury Relais offers a unique experience, celebrating one of the finest red wines in the world surrounded by the enchanting beauty of the Tuscany countryside.

Urbano Tartufi is a synonym for truffle since 1852, when a progenitor of the Urbani family, Costantino Urbani, began to sell his own fresh truffles in France. From generation to generation, sales expanded both in Italy and in the European and international market. The Urbani family not only pioneered Italian truffle growing, but also shows entrepreneurial and innovation ambitions.

Our partners

ACCOR ACCOR
Baglioni Baglioni
Belmont Belmont
DELPHINA DELPHINA
Dorchester Dorchester
Due Torri Due Torri
Four Seasons Four Seasons
IHC IHC
Lungarno Lungarno
Luxury Collection Luxury Collection
Mandarin Mandarin
Marriott Marriott
NH NH
Rocco Forte Rocco Forte
BATANI BATANI
Sina Sina
Sofitel Sofitel
Our Mission

Our Mission is to Protect
Your Most Important Asset:

Your Clients

 

Contacts

SONO Travel Club
Galleria Sala dei Longobardi, 2 – 20121 Milan

+39 06 6228 7888
info@sonotravelclub.com

SONO Travel Club, a Division of Destination 2 Italia Srl a socio unico, Galleria Sala dei Longobardi 2, 20121 – Milan. VAT  09719300965, mail: destinationitalia@pec.it
All rights reserved © 2022. SONO and Destination Italia are registered trademarks ®.