Our mission is the protection of your most precious asset: your clients.

SONO Travel Club is a boutique DMC specialized in luxury experiences and tailor-made itineraries.
Independent luxury division of Destination Italia Group, we offer highly personalized services for high-net-worth individuals.
Destination Italia Group is the Italy’s leading Travel Tech company, listed on the Italian stock exchange.

In Italian, Sono translates to “I am”.

This perfectly represents our mission to fully understand our guests, their culture, their individual needs and unique preferences. We use this insight to create dream destinations that make them look forward to the next trip to Italy.


Our team of professional travel advisors with decades of experience in the luxury sector, specialized in various markets, innovators with a passion for their work, with in-depth knowledge of Italy and its unique features. Each of our travel designers will assist you in offering the most exclusive experiences and itineraries’ inspiration, designed impeccably, and selected according to the needs of your clients, aiming precisely to put them in touch with the real Italian culture and making them feel at home.