Who we are


Our unique services

Luxury made in Italy.

SONO Travel Club is the reference point for exclusive professional operators having Italy as a destination. When it comes to distinctive services and personalization, there must be no compromise: like a compass always showing the magnetic North, everyone at SONO must strive for perfection, all the way. With SONO Travel Club – a boutique Destination Management Company, with dedicated travel designers in Milan, Rome, Florence, Venice and Sardinia – our business partners and their guests have online and offline access to the widest and most privileged set of relationships with hotels and service providers.

Exclusive Italian Lifestyle.

We have long lived how different may be each of our guest travelers. That’s why we set sails in the direction of a more up-to-date concept of luxury, turning it into a truly personal lifestyle experience. SONO,  born on very solid heritage and relying on unparalleled exclusive partnerships with luxury hotels and service providers, it is crafted to ensure a personal touch and the strictest criteria in choosing the ideal accommodation and in selecting the most discrete, safe, comfortable and yet functional services. This is for us the most luxurious way to travel: great hotels, exclusive treats spotless services, but also surprising activities and hard-to-find experiences to get in touch with our lifestyle, so that everyone can feel a little bit Italian for a while.


The gold fingerprint logo, a universal symbol of uniqueness, is our way to communicate the craftsmen’s touch in their endeavor to fit over each of our guests their travel program; while our name, that in Italian means “I am”, represents the mission to understand our guests, their culture, their individual needs and their preferences, and to contribute our insight of the destinations: we wish our guests first to dream, then to enjoy and finally to look forward to their next occasion to come around our places, together with SONO and our partners.